When it comes to business writing, nothing gives your ideas more power than a carefully chosen verb. A strong verb drives home a point, carries the weight of your ideas, and motivates your readers. These four simple tips can help you choose verbs with real muscle. Whatever your reason for writing, whomever you are writing … Continue reading Verbs: The Muscle of Language
Business Writing
Step 1: Gain their attention
Give them a reason to care Advertisers have known this forever. With the first sentence, you must pull the reader in and give them a reason to continue. This is equally important in business writing. You have a few sentences to grab the reader’s attention. If you want the content you write to be … Continue reading Step 1: Gain their attention
How to avoid endless drafts
More time doesn't make it better One of the greatest things about writing is that you can revise your work. This is also one of the worse things about writing. The longer the document, the more exhausting it can be. If you don’t follow a deliberate process, you can find yourself buried in endless drafts, ready … Continue reading How to avoid endless drafts
Clear Writing–Why You Need a Plan
Yet we may not think twice about starting a writing project before we’ve planned what needs to be said. The shorter the piece of writing, the more likely this is to happen. Maybe you think it’s grade-school behaviour to outline an email. I’m here to tell you that those outlines your teacher made you write … Continue reading Clear Writing–Why You Need a Plan
Let the clear writing begin
Principles of clear writing For more than 25 years, I’ve specialized in clear writing. I’ve written user guides and reference manuals, video scripts and emails, blogs and reports, course content and textbooks, exams and public education material. My work has taken me into a wide range of organizations from small consulting firms to government organizations, … Continue reading Let the clear writing begin