Give them a reason to care Advertisers have known this forever. With the first sentence, you must pull the reader in and give them a reason to continue. This is equally important in business writing. You have a few sentences to grab the reader’s attention. If you want the content you write to be … Continue reading Step 1: Gain their attention
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Clear Writing–Why You Need a Plan
Yet we may not think twice about starting a writing project before we’ve planned what needs to be said. The shorter the piece of writing, the more likely this is to happen. Maybe you think it’s grade-school behaviour to outline an email. I’m here to tell you that those outlines your teacher made you write … Continue reading Clear Writing–Why You Need a Plan